Vkontakte is a very special environment, and the usual copywriting rules do not work there. In this article, we will analyze how to write a selling post on VKontakte - how to choose an image, write a catchy title, and compose an interesting text.
And of course, all this is verified information from my personal practice. Therefore, read very carefully.
And first, let's see what in general can be sold on VKontakte with posts, and what tactics we will have.
The big question is what are we selling?
You can sell not only some paid goods or services. Very often, we have to “sell” even free actions on VKontakte. Here are some examples of a free action that should also be sold:
- Go to the site page to read the article
- Participation in the survey
- Transition and registration to the VKontakte group
- Repost a post or like it
All the techniques that will be described below fully apply to the sale of these free actions.
Before writing a selling post, we need to understand how difficult it will be for our reader to complete this action? Clicking on the link and going to the site is quite simple. But going to a group and subscribing is already more difficult.
Getting a card and paying for our product is even more difficult. And this very "heaviness" of the target action will affect only one thing - the length of our selling post.
Are the posts long or short?
Internet marketing still has some laws. And one of these laws sounds like this - "The longer our selling text is, the less targeted actions we will have, but the level of awareness of each target action will be higher."
To put it simply, if we just write something like “Click here! It's cool here!" and give a link to our website (where the final sale of the product for money will already take place), then there will be a lot of clicks. But there will be very few sales from these clicks.
And if we write a long post in which we tell readers in advance what awaits them at the specified link, there will be very few clicks. But on the other hand, most of them will still end up with a targeted action - a purchase.
Let's give the formula how it works.
The formula "selling post + landing"
Most often we deal with such a situation. We need to write a VKontakte post with a link to our website (usually). And on this landing page, we will sell something or register people somewhere (collect their contact information).
Do you understand what's the point here? We are losing potential customers long texts. And it is absolutely not necessary to do this twice - both on the text of the post and on the text of the landing page. Limit your explanations to one place - there or there.
But the choice of where to explain - on a landing page or in a post - depends on various factors. I just want to remind you that on the landing page we have many different tools for persuasion - videos, pictures, font sizes, text design with lists, icons, and so on. All this VKontakte is not there, there is only the text of the sheets (well, except for stupid emoticons).
Therefore, if we sell something for money, and even for decent enough money, in 95% of cases I would put it on a long landing + a short post.
And now let's move on to the mechanics of the process - how to write a selling post on VKontakte. AND " First thing first". That is, let's start with the most important thing.
How to choose an image for a selling VKontakte post
The success of your selling post by 80% will depend not on the text itself, but on the “image + headline” combination. This is explained by the fact that if you have an uninteresting picture and a non-catchy headline, then people simply won’t stop to read what’s in your text.
Accordingly, you will get low results (even if the text itself is written simply brilliantly). Therefore, please pay maximum attention to the picture and the title.
As for the pictures, here you can give a few recommendations.
First, the picture must be "original". That is, it should not be constantly reprinted from one public to another. Such a picture is "blurred". If you constantly meet some kind of image somewhere on VKontakte, even if it is very interesting, and which you really like, it is better not to use it.
Second, try to use bright pictures. The light attracts more attention, and your picture is more likely to “hook” the eye of a person scrolling through their news feed.
Third, the sexual theme rules. If you can pick up an image with some hint of sex or erotica, that would be great (even if it is almost completely unrelated to the topic of your post). Just do not need too candid photos - it will only repel.
Image beautiful girl works for almost any sale
Fourth - if the erotic theme does not fit in any way, then try to find a photo that shows many different objects. If you need to linger for a fraction of a second to understand what is in the picture, that’s already good.
And fifthly, images with people's faces always attract more attention. You can even use your own image, it works very well. And if your face at the same time expresses some kind of emotion (fear, surprise, joy, contempt) - then it’s absolutely fine.
So, the image "catches" the eye and makes a person linger on our post for a second. Then he will read the title, and will make a final decision on it.
5 types of catchy header
For a person to decide to spend a couple of minutes of their precious time on your text, the headline must be really strong. Here are five proven options that almost always work.
#1 - Provocation
This type of headline is also sometimes referred to as "shocking". That is, we need to write something that will literally "knock the ground" out from under the feet of our readers. Here are some examples of such headers:
- Why do all boys do THAT?
- How long do you have left to live?
- I'm out of business
- Nothing will save you from poverty
I think it is clear that such headings should not be abused. You can use them occasionally when you have written a particularly cool text. But if you overdo it, it will have the opposite effect.
And yes, of course, be prepared for backlash and booing. But some will shout, and others will buy.
#2 - Paradox
This is a softer version of a catchy headline. To write a paradoxical headline, all you have to do is take some generally accepted statement and express the opposite opinion.
Here are some examples:
- Why I love night hooligans
- Why apples make you fatter than meat
- Why loans are really great
I love these headlines. They are easy to come up with and always work great. I even insert them into my regular posts. For example, I once wrote a post “Why I love my bag of bags”.
The reaction was much higher than usual.
#3 - Famous Titles/Names
It's a little-known way of writing sales headlines. The essence of it is that you take the name of some famous character or the name of a famous movie / book, and insert them into your title.
For example:
- 50 shades of contextual advertising
- In bed with a director
- School in English from the terminator
The main thing is that the name or title that you use is well known and understandable to your target audience. Otherwise, the title won't work.
#4 - Benefit
The promise of some kind of benefit / value is perhaps the most common option in copywriting. You've probably come across many of these headlines.
For example:
- How to lose weight in 90 days without dieting
- How to learn English on your own without cramming
- What to tell a girl to make her fall in love with you
Despite the fact that such headlines have become a little “palled” lately, they still work great. In fact, that is why they are so often used.
#5 – Intrigue/Curiosity
In general, curiosity is one of the strongest human emotions. AND given type a catchy title is a bit like a "paradox", but they have their own differences.
For example:
- What lives in your kitchen and you don't know?
- What Moiseev said to me at the meeting
- Why did I spend the night at the police station
It would seem - well, who cares why you spent the night in the police. But no, they will stop and take a look at our text at least with one eye. And that's exactly what we need. And now the whole question is how well our main text of the post will work.
How to write the text of the post
As I said above, regular social media copywriting doesn't work. If you start describing the benefits and benefits of your product in the text, people will simply close your text and move on.
And the thing is that these people did not come into contact at all in order for you to sell something to them. They came to have fun and communicate with their friends. But first and foremost, have fun. And that is why your post should be primarily entertaining.
Here are the four main “genres” of VKontakte entertainment-selling posts.
- Stories. People love interesting stories, and it’s easy to “embed” our offer to buy something or do something into them.
- Inspirational posts. To be able to inspire means to be able to energize people. Write something uplifting and inspiring to them (“Fuck it! Get it done!”) and add a link to your product.
- Humorous. Of course, it is better to insert a bit of humor into any of your texts. But in this case, your entire post will tell some kind of funny story, or give funny "bad" advice.
- disputes/conflicts. If you launch a protest action against someone or something in your post, people will be happy to watch it. That is, they will read the text to the end and click on our links.
An important rule - how to write VKontakte posts
And do not forget about what we started this article with. If your main “sale” is made on the landing page, then you don’t need to write too long posts. Pick a good picture, write a catchy headline, and send people to your landing page almost immediately.
Remember when I said that this is the tactic that works best 95% of the time? So, it's time to talk about the remaining 5%.
A series of selling posts on VKontakte
Your subscribers and members of the VKontakte group are like an email subscription base. You write something - and they read or ... DO NOT read. Too many new posts appear every day - and your selling message can very easily get lost in this sea.
In addition, selling by text is always very difficult. Text is the weakest tool in terms of impact (when compared, for example, with videos or webinars).
Accordingly, it would be a good idea to make a whole series of selling posts - 5-7 pieces or even more. That’s when your posts should be long and your landing page short. By the way, you may not have any landing page. You can give links to your Yandex-Money and WebMoney wallets right in the text of the post so that people pay directly.
Plan a series of selling posts in this way. You make a list of "ideas" that you want to get across to your audience for them to buy.
For example:
- How will your product benefit them?
- How is your product different from competitors?
- Why can you be trusted?
- Why is it necessary to buy it right now, and not in a month?
And then you just write one post - and insert one of these thoughts into it. Only one! Because if you try to cram all your thoughts in at once, you will most likely end up with a very long, boring and unconvincing post.
And then you publish your posts once a day for a week, working through the audience “from different angles”. Just alternate the types of posts and headlines, as we discussed above. And then posts of the same type quickly become boring.
Conclusion
So, we have figured out how to write a selling post on VKontakte, and now, I hope you will do it much better.
Don't forget to download my book. There I show you the fastest way from zero to the first million on the Internet (squeezed from personal experience for 10 years =)
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Good afternoon, dear readers! I think many of you will be surprised if I say that I was inspired to write this article by ordinary surfing the Internet, or rather, scrolling through my Vkontakte news feed. The whole point is that every now and then I have to stumble upon such creative and original advertising that I involuntarily click and follow the link. I am fascinated by the fantasy of the SMM people who came up with such non-trivial posts. I must admit that a lot of interesting advertising has appeared on VKontakte lately, which is simply impossible not to pay attention to. In this regard, I decided that I need to devote today's review to how to make a post in contact not only informative, but also attractive. Just imagine how the number of subscribers in your group will increase, how the event will progress and how many products you will be able to sell if you can " catch a wave and make just a killer offer, making it in the most ordinary, at first glance, post in social network.
What is a contact post?
I have already told you about how and arrange it. However, as much as I would not like it, even a perfectly designed group will not become popular if you do not take care of quality content and post second-rate news in it. Those who are engaged in the promotion and promotion of business on the Internet know that high-quality, and, most importantly, well-formed posts can be excellent advertising. However, before we proceed to the direct creation of advertising, I suggest that you still give a couple of minutes of theory. First of all, we need to find out what is a post in VK?
fasting we will call messages that are posted on the walls of VKontakte user accounts, published in groups and communities. It is through posts that we can share with each other interesting news and all sorts of information. All those entries that you post on the wall of your page, repost from other groups and publics, can be viewed by all guests who are on your page. In addition, all entries are displayed in the news feed of your friends and subscribers.
Despite the fact that today there are a great many different types of posts, I would like to draw your attention to two main, which we meet almost everywhere:
Looking ahead a little, I’ll say that it’s messages that are more likely to like and repost second type.
Basic set of popularity: what should be in the post?
Vkontakte posting is a delicate matter. It is very important that the material you post in your group is interesting to her readers. Any high-quality VK post should consist of:
In general, I think you understand how to create a post on VK. However, just structuring the ad to promote the project will not be enough for you. To be effective and fruitful, it is necessary to follow design rules advertising posts.
Publication size
Consider the size of the post VK. Since more than half of the users of the social network view their news feed from mobile, you should take care to keep the size of the advertising banner small. The optimal declaration is considered with parameters 560*360 . In this case, it is not recommended to place the text from the very edge of the picture. It is better if you place it in the center, thereby focusing all the reader's attention on the essence of the post. If you are using not a classic banner as an advertising material, but a selection of several photos, pay attention to how they will look after being published in the news feed of your subscribers. Often, after posting such posts, the pictures line up in a single row and are greatly compressed. In addition, here you also need to remember that most users will view images from the screens of mobile phones and tablets.
Pay attention to the size of the title and the text itself
Even if you do not take into account all the features and subtleties of copywriting, neglect the specifics of selling texts, you still need to take into account such points when designing a post:
Use pointers
It is important that when making posts for VK on the wall, you use pointer arrows. With their help, you need to check the final direction to the link. remember, that link must be at the beginning of the text. An exception to this rule can be considered only publications that are advertising in nature and in which advertising is hidden. Do not forget also that the link must certainly appear at the very bottom of the banner.
Use symbols and emoticons
Not the first year the social network VKontakte pleases us with you additional option, allowing you to significantly increase the number of views of posts. In order to attract as much attention as possible to your ads, select emoticons and symbols in accordance with the subject of your ad and the overall design of the post.
Do not forget about the sense of proportion and try to avoid using too many emojis as this will only strain and repel customers. It is important that the characters are used as accents in the text, and not as the basis of the ad.
Don't Make Mistakes
Advertising posts for the VK group should in no case have errors. You must clearly understand that customers never forgive mistakes and take it as disdain. No one will be interested in a sentence that is written with wild spelling, punctuation, stylistic and other errors. Even if there are users who will forgive you a mistake, then the flood in the comments of other subscribers will undoubtedly discourage them from buying products from you or using your services.
If you are not too lazy and spend only 1-2 minutes checking your advertising material, and 4-5 minutes correcting errors, then the conversion of your group will increase by 2 or even 4 times! Rest assured potential customers Necessarily your work and attention will be appreciated.
What can be posts?
In order to make it clear to you how to make a VKontakte advertising post attractive and interesting, remember what news causes you the most emotions, what do you pay attention to when scrolling through the feed on a social network? I am sure that most of you, just like me, are more “clinging” to visual content. If the image interested us, then we involuntarily proceed to reading the text that accompanies this post. So, if you're really interested in this, take advantage of these news design techniques.
Group theme
One of the easiest ways to attract subscribers is to tell about the group and its theme. The success of promoting your "brainchild" in this case will depend on how correctly you select a group to buy advertising. It is very important that the public in which your community will be promoted is filled with exactly your target audience.
Since you already know how to make high-quality and attractive posts in the VKontakte group, make sure that your ads contain attractive pictures that will interest your target audience. This is what will help you ensure the growth of subscribers.
An honest story about your public
An excessive amount of advertising in the news feeds of VKontakte users leads to the fact that people simply get used to it. That is why SMM marketers have to spend more and more time and effort on inventing new methods to attract subscribers to their publics. I advise you to stand out among the crowd of these creatives, just try to tell your audience about the public, its subject matter, why you created it, and what they can find useful in it. It's very important to do address on one's own behalf, while indicating maximum amount personal details and small details. Such frankness will surely find echoes in the hearts of readers, will cause them greater confidence.
Pictures depicting what the target audience dreams of
This technique is often used by various information businessmen, owners of bookmakers and casinos. Think about what their target audience might dream of? Of course, about how to quickly and easily earn a lot of money, thereby providing yourself with a comfortable life. As a rule, in advertising posts of such groups and communities, pictures with images of money, expensive cars, luxurious women, branded clothes are used.
Think about what the target audience of your public wants, and turn this desire into an advertising “hook”. I just want to give you one piece of advice: do not use stock images for posts. It will be much better if you take a couple of photos yourself, thereby inspiring more trust in your readers.
Pictures that evoke emotions
Choose images for post design that would stand out in the general news flow in the readers' feed, attract attention. In no case do not think that the photos should be shocking. Although, I confess, when you see something unexpected, your eyes linger on the image, and you involuntarily return to the headline of the news. You don't have to attract readers with nude photos. The most important thing is that the images stand out and cause subscribers certain emotions.
Right now, scroll through the VKontakte news and pay attention to which pictures you have kept your eyes on for a long time. I assure you, very soon the pattern will be discovered.
Appeal to the target audience
If you need to attract the attention of your target audience to your group, then for this there is one very effective method. Its essence is to start the text of the message with an appeal to users of a certain group. For example, if you are promoting a group that is dedicated to cars, then you should start the greeting text with the phrase: “ Attention all motorists!».
This tactic is incredibly simple, but quite effective. You can use it not only to promote your own groups, but also to sell any goods and services.
Multiple links in a row
When I first saw an ad with several absolutely identical links, I did not immediately understand why this was done. I clicked on each one to make sure they took me to the same page. When the page already known to me reopened before me, I understood the idea of advertising.
The fact is that the link block immediately catches the eye, and the fact that it uses links from one page makes the reader curious and wants to double-check the direction of the links. Thus, much more transitions, which leads to an increase in activity in the group.
Emoticons and symbols
The most ordinary and familiar to us smilies can create the necessary emphasis in the post and direct the attention of readers to certain parts of the message. Using all sorts of exclamation marks, arrows, index fingers, and more, you draw the attention of subscribers to the text that you want them to read.
For example, a smiley with the image " gift subconsciously makes us feel that something pleasant awaits us. If we see in the post " palm tree" or " Sun”, then we assume that the message will be about rest. Feel free to dilute your ads with emoticons that suit the topic. However, remember that their number should be moderate. If you overdo it with symbols, then not only will you not attract readers, but you will literally repel them.
The most important information in the picture
Mostly, the number of VKontakte images have either small or medium-sized inscriptions. However, despite this, the text always blends perfectly with the image in color. If you can fit all the information about your news in one picture, then this is sure to attract the attention of a huge number of people who want to visit your community.
GIFs
Most recently, VKontakte released updates that launch all GIFs automatically. This allowed marketers to take advantage of yet another way to engage with their audience. We all know that GIF is short video, translated into a specific format. Since videos are always more effective than texts, the success of GIFs (which, among other things, also plays automatically) in project promotion cannot be overestimated.
A personal recommendation from someone we trust is one of the strongest promotion methods of all time. It is for this reason that SMMs actively use it when compiling their advertising posts. In the screenshots, you have seen examples of what recommendations look like in the context of public news. If you decide to use this particular promotion option, then make sure that your recommendation is as detailed as possible, and most importantly, personal. For example, if you are the administrator of a promoted public and are thinking about it, then you can give advice on the following plan. “I have been reading this community for several months now and am absolutely delighted! Found here unrealistically cool ideas which I have not seen before in any other public. For example, the last thing I liked was a life hack for creating a projector with my own hands. If you haven't subscribed to this group yet, join right now!
Don't subscribe if....
One of the most effective promotion templates that plays on the ego of subscribers. The title of the post just says: Don't Subscribe If You Don't Have Certain Qualities". This treatment option is rather rude, but at the same time it gives simply incredible returns. The whole point of success is that a person always responds to a call. For example, if the public gives the following message: “Public for the smart. Don't join if in doubt." Anyone who sees this phrase will immediately think, “I'm smart. It is likely that there will be no stupid posts in this public. So this should be interesting." Given that an extremely small number of people position themselves as stupid, such an advertisement will bring the creator of the public more than one hundred fresh subscribers.
99 out of 100 people will miss it
Appeal to the individuality of a person, emphasis on his individuality and dissimilarity with the majority is always a compliment for our EGO. In addition, on a purely psychological level, a negative connotation, when they say that the majority will not do something, is perceived as an incentive to prove that “I am not like everyone else, I am different”, “I will definitely succeed!”.
Chat on the phone
Relatively recently, VKontakte has a new feature with the publication of screenshots of the correspondence of two users. The idea is this: in a mobile chat, two users exchange barbs, jokes, interesting facts, music, and so on. One of the participants in the conversation certainly advises the second to join the community, from which he draws his inspiration and witty phrases. In this case, the advertisement may look like either a regular link or a repost of some post from the wall of the group that is being promoted in this correspondence.
I don’t know how popular this method of promotion is, since I myself no longer respond to similar posts in the tape. Anyway, each method is worth trying and testing. Only by trial and error will you come to how to make a VK post interesting and catchy.
Continued in the source
The bottom line is that only part of the information is provided in the post, and its ending must be read by clicking on the link to another community. Any person will be interested to know how the story ends, and he will go to your public.
So that you don’t have a problem how to make a link to a post that will definitely make a transition, make sure that the content of the ad itself is interesting and intriguing.
How to create and publish posts in communities?
Before we move on to the direct creation and posting of a post, I want to tell you that you will need to post approximately 3-8 ads(depending on your subject: author's blog 2-4 posts, and for example public with films 5-8). At the same time, 20% of this number should be occupied by selling posts, and 80% should be assigned to infotainment posts. It is advisable to select pictures for all publications, since, as practice shows, they give the greatest response.
If you know that during the next week you will not have enough time to form and publish the material, then it makes sense for you. prepare posts in advance and put them on standby. Making a delayed post is as easy as making a regular post. For this you need:
- Write ad text
- Add photos to it by clicking on the button " Attach» — « Photo»
- Set the date and time for the post to appear in the timer
- Send the resulting message using the " In queue» to the list of delayed publications
In one day, you can create no more than 10 pending posts. If this amount is not enough for you, you want to post more news, or you have a need to create blanks for several days in advance, then it makes sense for you to resort to the help of services for automating work on a social network. For example, such softins as or will perfectly cope with the task.
Often there is a need to raise a certain post to the very top of the page and save it there for certain time. To fix the material, you can use the pin post function. To do this, you simply click on the text of your ad, open it on top of the current page, and at the very bottom of the window select the button " Pin».
In general, this is where the creation and placement of publications in a community or public ends.
Where to post?
So, since our post is ready, it means that the time has come to put it to work. In order for new subscribers to join our group, we need to find a place to publish our content. In order to wind up likes on a VK post, find new readers for the group, we can:
- Post a post on your page/in a group. This option is completely free. You simply publish material on the community wall of which you are the administrator, repost it to your VKontakte page and wait for your friends and subscribers to notice the news and start subscribing to your page
- Ask for help cheat services and order repost records for money. Here I can advise you to interact with promotion sites such as Vktarget.ru , Socelin , vk surfing . I have already told you about each of them, and therefore I suggest looking for more detailed information in separate reviews dedicated to these sites.
- Buy advertising through admins of other groups. This option is one of the most economical, since you are applying directly to the artist. You just need to write to the administrator of the community in which you want to place your ad that you need to publish a post, discuss the details of placing your order with him, pay for advertising and wait for the influx of new subscribers
- Buy advertising space on exchanges associate , plibber . This will allow you to save your own time and be sure that all the terms of the agreement will be met. Again, you can find out how these services work in my previous reviews.
- Buy space to post on . This option is the most expensive, and therefore it is more suitable for already relatively promoted pages. You can find the specifics of the advertising exchange in a separate article.
Results
If you find a mistake in the text, please highlight a piece of text and click Ctrl+Enter. Thanks for helping my blog get better!
Each public page or community on VKontakte contains a number of identical sections. As a rule, these are Tape, Photo Albums, Video Recordings, Discussions, Audio Recordings, as well as Links, Documents, etc. In addition, the Contacts block is usually placed on the pages, where information about admins and moderators is published and (optional) links to their personal pages are indicated in the social network. In some groups, links to the pages of the creators of the group are not indicated, we wrote earlier how to hide them.
One of the main ones when working on the promotion of a group or public is the heading Feed, since entries from it are automatically displayed in the " My" section on the personal pages of users subscribed to you.
As a rule, you can evaluate the attractiveness and interest of a particular post on the wall using two quantitative indicators - “likes” (like marks) and “reposts” - posting your posts on the wall of subscribers. Of course, reposts are higher in importance - they allow your posts to spread widely across the Web. Noticing them on the user's wall, his friends or guests on the page can go to your group and, possibly, expand the audience of subscribers, which is very valuable when promoting a group on VK.So that the question does not arise: “What should I write in posts for a group on VKontakte?”, Let's look at the possible content of the news feed. How can it be revived?
Interesting stories or instructive parables
It has been noticed that beautiful parables constantly appear in one or another VK group, are constantly copied and multiplied, so it is better to look for or write unique texts. You can evaluate the uniqueness of texts through special services on the Web, for example, using the site text.ru. You can also check if any story was published on VKontakte by posting the text on the social network. You should not publish what has already been "lit up" earlier in thousands of other communities, subscribers are greedy for new and original.
Unique quotes and phrases placed on images
"VKontakte" is oversaturated with aphorisms and quotes from books, and it's hard not to duplicate the entries posted by someone. What to do? Try to sort through interesting printed sources of beautiful phrases - these can be collections of popular expressions and proverbs, lines from emotional poems. Having picked up the original ones, try to design them in such a way that they attract attention and make your subscribers want to repost your post.
In many popular groups VKontakte often posts collections useful links, and, as a rule, such records are not ignored. Users see practical interest in them and repost on their wall. What might be needed for subscribers? Fresh collections e-books, thematic lists of films, things, links to interesting facts, media, online stores, resources with various programs(For example, graphic editors, which is quite fashionable now), etc.
Quality audiobooks
Now people often prefer audiobooks to the usual printed format of publications due to their convenience. Such books are wildly popular in social networks. By publishing interesting and high-quality audio collections, you will attract the active attention of users.
Musical thematic collections and video collections
Publications from this category (if you approach their creation responsibly and with soul) easily collect likes and get a lot of reposts. Take the time to create posts with different themes and moods, such as "10 Upbeat Rock Songs", "10 Saddest Movies", "3 Most Motivating YouTube Videos", etc. Try not to copy other people's ideas of these collections, but come up with your own - and you will not be left without the attention of the target audience!
Attracting “foreign” fashion posts
Regularly monitor the most popular posts from other communities and publics. If you notice that a previous post in a group received, on average, 1000 likes, and the last one got three times more, then this is clearly a popular post. Do not lose sight of it - duplicate its contents, changing it a little, or, in extreme cases, copying or reposting. But it’s better to make changes to the post, as subscribers may regard your actions as plagiarism and be disappointed.
Collections of funny GIFs
Event publications linked to a calendar
Look for interesting occasions to remind yourself on the calendar, whether it be holidays, celebrity anniversaries, and the like. For example, “Madonna celebrates her birthday today. Here is a selection of her best songs. Or “Tomorrow it will be 10 years since NASA started this program. And here is what was done…”
Viral chain letters
Oddly enough, "money trees", symbols of wealth and good luck, the notorious "letters of happiness" are still popular. Posting them (from time to time, but not too often) can get you hundreds of new followers who will see your group in the reposts of friends.
If you still have questions about how to effectively manage your VKontakte group, read. We also previously wrote about how to make a convenient menu on VKontakte and conduct a free exchange of likes to achieve our commercial goals.
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If you are going to promote on the most popular social network, then the first step is to figure out how to publish your first post on VK.
In the event that you already have your own Vkontakte group, you have probably thought more than once how to increase its popularity and make it more attractive to potential subscribers. Unfortunately, only one beautiful design a group isn't enough unless you make it your goal to regularly post top-notch news, packaged in beautiful posts.
What is a post in VK?
This is a message that is posted on the wall of an account or community. With the help of posts, users of the social network talk about their news, share interesting opinions, photos and videos. The published post will be immediately visible in the news feed to all your friends and subscribers. Thanks to it, you can notify about competitions, promotions and great deals, which is extremely useful for increasing sales.
A bright, beautifully designed and understandable post will very quickly attract the attention of the target audience and will allow you to achieve the goal that you set when publishing it. If you regularly post useful and interesting content aimed at your target audience, you can be sure that your group will grow rapidly in number, and the number of people who want to use your services or make a purchase in the group.
I propose to clearly consider, using the example of a test group, exactly how you can publish posts of all possible types.
Post title
In each group, you can make a pinned post, which will always be displayed at the top of the list. This is very convenient if you want to post some information that should be the first thing that catches the eye of the group's visitors. Let's take a closer look:
You need to put the cursor in the field "What's new with you?". Whatever you write in this field will become your heading text:
If you are satisfied with the text entered, you just need to click on the "Submit" button and your post will be published.
Select the "Pin" option. After that, we refresh the browser page by pressing the F5 button, and we see the result:
The entry is now positioned as a group header. Until you unpin it, it will always be located there.
How to write a text post
Great, we figured out the creation of the header. Now you need to figure out how to send a regular text post. Again, to do this, you need to put the cursor in the "What's new with you?" field. Whatever you write in this field will become the text of your post:
How to post a photo
You can make a post with a picture, while optionally adding the necessary text to it. To do this, put the cursor in the field "What's new with you?". Then click on the camera icon:
Selecting the desired image from the specified place, it will be loaded to the post being created:
All that remains now is to click the "Submit" button. As a result, it turns out to publish a post with our text and image:
Video post
You can make a post with a video recording, while optionally adding the necessary text to it. To do this, put the cursor in the field "What's new with you?". Then click on the film strip icon:
Selecting the desired video from the specified location, it will be loaded to the post being created:
All that remains now is to click the "Submit" button. As a result, it turns out to publish a post with our text and video.
Poll post
Also, a great opportunity would be to create a poll or vote, which can be issued as a post. To do this, put the cursor in the field "What's new with you?". Then click on the "More" icon to bring up the drop-down menu:
Here we select the "Poll" tab. A form for creating a survey appears. In the required fields, enter the question for the survey and the proposed answers. There are fields for several additional questions.
When the work is done, all that remains is to click the "Submit" button to publish your survey:
VK post with music
You can make a post with an audio recording, while optionally adding the necessary text to it. To do this, put the cursor in the field "What's new with you?". Then click on the note icon:
A window will open where you can select the audio recordings you want to add. Keep in mind that you can only add videos to a post that have already been uploaded to the audio section of your account.
All that remains now is to click the "Submit" button. As a result, it turns out to publish a post with your text and audio recording.
You can attach a document of absolutely any type and format to your post. Unfortunately, group subscribers will be able to see your file in the form of its name and extension. Therefore, be sure to indicate which program you can open this document.
Here we select the "Document" tab. A list of previously uploaded documents will appear. Here you can also download new document by clicking on the "Upload new file" button:
All that remains now is to click the "Submit" button. As a result, it turns out to publish a post with your text and document.
How to attach a card to a VK entry
You can also post with an attached section of the map. Very often, this allows you to visually show where a certain place is located, so that it is easier for others to navigate and do not have to use search engines for this.
To send such a post, you need to put the cursor in the field "What's new with you?". Then click on the "More" icon to bring up the drop-down menu:
A map of your city will open. Here you can specify the required street and house number, and then click on the "Attach Location" button.
After that, the map section will be loaded to the post you create:
All that remains now is to click the "Submit" button. As a result, it turns out to publish a post with your text and a section of the map.
How to add a post with graffiti
You can make a post with your own hand-drawn graffiti, while optionally adding the necessary text to it. To do this, put the cursor in the field "What's new with you?". Then click on the "More" icon to bring up the drop-down menu:
Here we select the "Graffiti" tab. A window will appear where you can draw graffiti using different colors and settings:
Create a delayed post
The posting capabilities are impressive. You can create several news in advance and specify the exact time when each of them will be published. This is very convenient if you can't make fasts every day, but there is an opportunity to prepare them in advance.
To do this, put the cursor in the field "What's new with you?". Then click on the "More" icon to bring up the drop-down menu. Here we select the "Timer" tab:
You will be able to set the exact date and time, up to the minute:
After that, all that remains is to click the "Queue" button to send the post in anticipation of the specified time:
Please note that the post is in the "Delayed" tab, where you can publish it ahead of schedule at any time. If you do not want to do it manually every time, then select the appropriate service.
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