The company began its existence in 2006 in Bulgaria, in the same year an office was opened in Ukraine. Then Zadarma provided dial-up Internet services. Together with the opening of an office in Russia in 2009, the company changed the direction of its activities. Priority was taken to Internet telephony. Cloud PBX was launched in 2012. The principle of the company's work is very capaciously and succinctly reflected in its name, many services are really provided free of charge, customers are offered to pay mainly for communication.
At the moment, Zadarma telephony is represented in many countries of Eastern and Western Europe, as well as in Russia.
Tariff Features
Virtual PBX Zadarma is provided as one of the services. It's shareware. Subject to regular replenishment of the account (at least once every 3 months for any amount, or from 1800 rubles once every six months, or from 3600 rubles once a year), otherwise a fixed payment is charged - 180 rubles. per month (if no replenishment was made).
A subscriber (legal or natural person) can be connected to one of the following communication tariffs:
- Economy. Assumes own grid on minute by minute billing of calls in different directions, as well as the use of routes with high quality connections. There are no subscription fee and package of included minutes.
- Standard. It's already per second billing and starter package of 100 minutes for landlines in 7 countries (including Russia, after 30 days unused minutes expire and are no longer provided). Subscription fee - no
- Free. Together with minute by minute By charging you get a starter package of 30 and 400 minutes for landline phones in 40 countries (the first package is provided for 1 month immediately, the second of 400 minutes is given for 2 months, but only after replenishment of the account). There is no subscription fee. There are restrictions on using the service with free minutes - no more than 24 unique numbers per day, no more than 1 connection at the same time.
- Unlimited. For 790 rubles per month you get 2000 minutes for calls to landlines in 80 countries and 500 minutes to mobiles in Russia. There are the same restrictions as in the "Free" tariff. Billing - per second.
- Corporation. The tariff was created specifically for the needs of small businesses and therefore it does not contain the restrictions described above. Up to 20 simultaneous connections are allowed. At per second billing for 3200 rubles. per month you get a total of 5000 minutes for outgoing calls (1500 minutes for mobile phones in Russia and 6 other countries, 2000 minutes for landlines in Russia and 6 more countries, and 1500 minutes for outgoing calls to other 40 countries). On a separate request, the volume of all calls can be doubled (payment will also increase).
Regardless of the tariff, communication between Zadarma subscribers is always free.
Customers with significant communication costs may be offered individual tariffs.
Terms of Service
Zadarma telephony is available to both individuals and legal entities.
Immediately after registration, the service credits 20 rubles to the personal account balance, which can only be used to pay for Zadarma services.
With individuals, the contract is concluded in the format of an offer (although legal entities are also mentioned in it). The conditions are accepted at the time of registration in the service. At the same time, to connect individual services, for example, for a virtual number, client identification is required. For individuals a special solution has been introduced that operates on the basis of data received from the ESIA system (Gosuslugi portal, the user must have a confirmed registration there).
Legal entities sign a classic paper contract and exchange copies by mail (meaning Russian Post). All other documents (reconciliation acts, invoices) are also sent by mail.
Minimum payment to the account upon account activation legal entity- 1800 r.
Multi-level technical support is available around the clock through all means of communication (chat, phone, online application).
Integration
At the moment Zadarma telephony for business can exchange data with the following CRMs:
For everyone else, API integration is provided (there are ready-made classes in PHP and Python).
8-800 and other multichannel numbers
Like most other telecom operators, the vast majority of Zadarma virtual numbers have a monthly fee and a fixed connection fee.
However, an exception is made for federal numbers 8-800 - there is no subscription fee. It has been replaced by a minimum monthly payment that is used to pay for incoming calls.
Another popular direction of calls - Moscow numbers 495, are also provided free of charge (the offer is valid for the volume of incoming calls from 700 minutes per month, otherwise 290 rubles will be charged if the volume of calls does not exceed 400 minutes, and 160 rubles for the range 400 -700 minutes per month).
If the subscription fee for 495 numbers does not suit you, you can choose a number from the 499 pool, then the monthly payment will be fixed - 120 rubles. per month. Activation of a virtual number in both cases - 0 rub.
The subscription fee includes support for 10 simultaneous connections.
You can also choose beautiful rooms. For example, a phone from the Silver category in the 8-800 pool will cost 1600 rubles. (for connection, the subscription fee for all numbers from the pool is the same). And "Platinum" in Moscow - 4800 rubles. for connection and 900 r. Monthly payment.
Other features
The functionality of the Zadarma PBX almost fully implements the capabilities of a mini PBX for the office:
- multichannel numbers with the possibility of intercepting and redirecting a call;
- call queue;
- recording and storage of conversations (the service is free for 3 numbers, each subsequent one - 40 rubles per month, data is stored for 180 days, the volume of a free cloud disk is 200 MB, it can be sent to e-mail);
- voice menu (IVR);
- black list;
- connection of equipment for IP-telephony (SIP-phones);
- voicemail and fax;
- auto attendant (redirect by incoming number);
- call statistics;
- sending notifications about missed calls to messengers;
- CallBack- and Callme-widgets (provided free of charge);
- shipping and receiving SMS(separate service with own tariffication);
- applications for the most popular platforms (Windows, iOS, Android).
Stock
The provider offers an affiliate program, according to which partners can receive from 10% of all deposits of invited participants (withdrawals using electronic means for amounts from 2500 rubles, cooperation in the format of providing referral links or a dealer account). The larger the customer base, the higher the percentage can be.
Permanent promotions include accrual of 20 rubles. to the subscriber's account after his registration. You can spend them only on communication.
Significant discounts are periodically offered for certain services (for example, for registration of numbers from priority destinations, etc.).
Website Widget
promo video
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All you need is a reliable internet connection. For calls to mobile and landline phones, it is mandatory to dial the number in the international format, and it is not necessary to dial "+".
After registration, go to your personal account. If you have chosen the tariff, then automatically when you top up your account you will be given 100 free minutes for calls to landlines in Moscow, St. Petersburg, Great Britain, and to all phones in the USA, China and Canada. In addition to providing free minutes, you will be able to send SMS, add an additional SIP login (I'll talk about it later), and call Skype subscribers. To make a call to a Skype subscriber, you need to type text in the format skype#subscriber_login. Calls between subscribers are free.
Account replenishment available different ways In chapter My account - Top up account.
You can make calls directly from your personal account in the section Call-Call from the site:
Install the program for calls to the computer, and connect an account to it.
To do this, in the main window of the program, select File - Add New Account.
In the window that appears, in the drop-down list, select the SIP service, and enter in the field SIP ID SIP login, in the field Password— SIP password. Please do not confuse your SIP login and SIP password with your login details!
SIP login and SIP password can be obtained from personal account In chapter Settings-SIP-settings:
00000
- Support service;
1111
— information about the balance;
4444
— echo test number.
P.S. In the next part, I will write about how to set up on Android, iOS, and Nokia with built-in SIP support.
: And Internet-service ip-telephony. Providing services for over 10 years. The essence of the service is to give users the opportunity to make calls and SMS from the site to mobile phones in different countries, while being anywhere in the world at the lowest possible rates.
An important function of this service is the ability to carry out SMS mailings. In this case, the user receives the following benefits:
- send sms to any number mobile phone in the world at low rates;
- the ability to receive messages to the numbers of 14 countries purchased from Zadarma.com;
- sending a message is carried out using the site, mobile phone or PC.
Messages are received using the Zadarma program forAndroid or iOS, by e-mail. The client can also set the message forwarding to a personal mobile number.You can learn more about the possibilities of sending and receiving messages directly on the organization's website.
The reason for the low cost of services is that the resource works bypassing roaming. The fee is not charged for connection, for calls between Zadarma subscribers, for calls to direct numbers purchased on the site (exceptions are 800 numbers). Prices of tariff packages (there are five of them) are indicated in USD including taxes.
If calls are made to numbers that are not free, on the site you can get acquainted with the scope of services provided for such a case and determine the tariff. For example, the “Corporate” tariff package offers 5,000 free minutes to 90 countries for a monthly subscription fee of around $85.
Zadarma.com focuses primarily on:
- Clients whose relatives or business partners live abroad.
- Freelancers who find their clients through outsourcing.
- A business whose branches are located quite far from each other (in remote regions).
- Call centers covering a vast territory (including entire countries).
- Enterprises headquartered in one country but producing in another.
Also, the Zadarma.com service can be used within one country - with the condition that when calling from one region to another, you will need to pay for roaming.
The company offers its clients participation in affiliate program. The resource pays extra 10% of each account replenishment made by an invited referral. The amount is credited every month on the 1st and 15th, but in order to withdraw it, the minimum amount must be 50 US dollars. The withdrawal is carried out through popular electronic payment systems, their processing is carried out for three days.
The service has the ability to make calls from a PC or mobile devices. To make calls, you must go through the standard authorization procedure on the company's website. Then open the “Call from the site” section, indicating the desired number, click on the call button.
- a large list of countries with the provision of numbers (including in the code 800 );
- toll-free numbers with extension dialing, if you do not want to connect your phone number for incoming calls;
- free calls between all Zadarma subscribers using a six-digit number;
- free full-featured virtual cloud PBX for 50 subscribers;
- free widgets to the site for calls from the browser or callback;
And that's not all. Yes, the service is hardly suitable for large companies, there are special and by no means cheap solutions for them. And for small companies, Zadarma is an excellent solution for organizing telephone communication. Now let's talk about all this in order.
Virtual SIP numbers and calls
One of the main products of Zadarma is virtual numbers. You can choose one or more numbers from 70 countries around the world. After activating the number, the client receives a login and password for connecting via SIP and can use it using any device or software for working with telephony via SIP, including a virtual or hardware IP PBX. In addition, it is possible to forward all incoming calls to another number or to the IP address of your PBX. For most countries of the world, numbers are provided without a connection fee, but with a subscription fee.
Also you can buy number with code 800 for almost all countries in which it is possible to buy a regular number.
In addition, any Zadarma client can be called using the general dial-up number + the internal six-digit phone number corresponding to the SIP account. This service is available in 25 countries around the world.
Now about the cost of the calls themselves. I took one of the European VoIP operators Freecall for comparison, although of course it is better to compare identical products, and Freecall does not even have city numbers, not to mention a virtual PBX. And even despite this, Zadarma wins in the cost of calls.
$0 - a package of free minutes in a certain tariff plan.
Cloud PBX
Virtual cloud PBX from Zadarma is completely free, there is a small limit on the balance of money on the balance and on the number of internal numbers. All calls between virtual PBX subscribers are free and unlimited in number and duration.
First you need to link your SIP account to the PBX, to which several phone numbers can be linked. In addition, the virtual PBX has a very interesting feature - external line binding via SIP, it is called “Extra external line”. In this case, your PBX can act as a server or a SIP client. The service is free in limited use, but it is possible to expand its capabilities for an additional fee.
In a virtual PBX, you can create up to 50 internal numbers. For each of them, it is possible to change the display name (Caller ID), set up Caller ID for calls to the outside world, set up call recording, forwarding and select the codecs used.
Incoming call settings offers to select a voice greeting, a waiting melody, work time and PBX behavior during non-working hours, as well as set up a script for incoming calls. In general, the usual functionality of a virtual PBX. Here you can set up a small call center simply by adding internal numbers of call center employees to the “Start” scenario.
In the settings for outgoing calls, you can allow or prohibit internal numbers from accessing the outside world, set exit codes for the country and abroad, and also define Caller ID depending on the city or country where the call is made.
And finally, the conference. One conference can be created free of charge within tariff plan.
For all calls of Zadarma virtual PBX subscribers, you can view statistics, as well as export it to a CSV file or contact the API to receive this file.
Widgets for calling from the site
Zadarma offers its clients two widgets for placement on the site for free: call back widget And call me widget for a free call directly from the browser. This may be of interest to online stores, support services, etc.
Callback request widget is a round button with the image of a handset, when clicked, a form for entering the client's phone number opens.
Zadarma provides quite a lot of settings for this widget. On the “Basic settings” tab, it is possible to set the widget’s working time, outside of which the site visitor will be notified about this and he will be asked to call at the time he has chosen. In addition, you can create an event for Google Analytics to track widget usage statistics.
In the criteria settings, you can specify to the system after which user actions the widget will appear.
You can customize the color of the button, its position relative to the edges of the page, as well as the text and title of the widget.
Call tracking Zadarma
On September 25, 2018, Zadarma.com introduced call tracking, thanks to which customers can analyze different advertising channels. According to the company, Zadarma's static and dynamic call tracking will help to understand the effectiveness of offline and online promotion channels, whether it's contextual or banner advertising, advertising in newspapers or in company directories.
As reported, Zadarma call tracking can be linked to additional services, such as web analytics services and popular CRM systems. That is, the business will be able not only to count the customers who came from this or that advertisement, but also to see the full picture of the user's behavior on the site - the type of traffic, the region of visit, the depth of viewing the site, the time spent on landing pages, and after that the CRM system will create a card of the next client and help complete the transaction.
Call tracking is configured using the setup wizard, which will tell you which advertising channels can be analyzed, put the necessary labels, all that remains is to put the code on the site and set up call scenarios in the PBX: who and in what sequence will receive incoming calls from target customers.
The company also introduced updated widgets for sites - the `Call us` button and a callback widget. Products have received a different design and use WebRTC technology in their work.
Integration with Neaktor
TADdetails: How to choose a virtual PBX?
Why do businesses need virtual PBXs
Clients of the service have access to all the required telephony functionality in the CRM system interface:
- creation of a customer card,
- statistics and call recording,
- call from CRM
- other features.
Binding is implemented directly without additional modules and intermediaries.
Integration with Telegram, Facebook messenger, Slack
Zadarma service released in October 2017 the integration of cloud telephony with popular instant messengers - Telegram, Facebook messenger, Slack. Now clients will be able to receive important notifications directly in the messenger chat: missed calls to PBX, balance, incoming SMS to virtual numbers, important system notifications. The connection is set up in seconds. You can link several messenger accounts to one account in the service at once and choose which notifications this or that employee should see.
This integration is especially relevant for customers with the cloud PBX service enabled, now there is no need to contact Zadarma statistics or monitor created tasks in CRM, all notifications will be sent to the messenger.
Reducing the cost of incoming
On September 1, 2017, the Zadarma cloud telephony service announced a significant reduction in the cost of incoming calls from mobile phones in Russia to 8800 numbers. The updated price per minute is 3.1 rubles, which is more than 20% lower than the previous cost of a minute from mobile phones.
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