I will not list all the services I know, many of them are not necessary for work, and some even give out biased information. Below I will describe in detail only those that I use almost daily and which are really indispensable and very convenient for conducting audits, as well as for website promotion.
Free SEO Tools for Website Analysis
- — checklist for manually checking website optimization. For convenience, there is a check box next to each item, which can be ticked. Also, for each item detailed description. It is unlikely that the service will suit a beginner, but it will certainly come in handy for an experienced optimizer.
- — service for complex site analysis. I note that this resource is intended not only for basic analysis. Here is collected a huge functionality that can be useful both for auditing the site and for checking puzomerki and other indicators of donor sites for buying links (service).
- — free SEO tools for SEOs and webmasters. Some of them I use for a cursory analysis of sites. Most useful feature service consider the extension "" for Google browser Chrome. Very handy for a quick site check.
- — quick check site positions. I use it if I'm too lazy to run the software. This service, like everything above, has many other tools that are useful in your work.
- — checking the uniqueness of texts. The service is provided by the content exchange of the same name. It works great for checking single texts, I like the option that allows you to copy a link to the current check. In addition to uniqueness, the service checks the text for spelling and punctuation errors, as well as spamming and nausea.
- — batch uniqueness check by page URLs. The service is useful in cases where you need to check several pages of the site for uniqueness. To do this, select the appropriate option.
- — checking the microdata of the site. A similar service is also available in the tools of the Yandex webmaster panel. You can check it as a snippet html code, as well as the URL of the page. By personal experience- this service is more convenient than the one in the Yandex panel.
- — website backlink check. A free service can only be called conditionally, since all the functionality is available upon registration. paid subscription. But sometimes the free mode is enough, with checking no more than 1 site per day. All backlinks in free mode are also not visible, but there are other services for this.
- — extension for popular browsers(Chrome, Firefox, Opera). The plugin allows you to check the main SEO indicators of the site, the functionality is very, very extensive, it supports settings. The most important options include highlighting outgoing links, links closed in nofollow or content in noindex. I will not describe the rest of the functions, you can read everything at the office. site.
Other SEO Tools
Among other free services and tools useful for the optimizer and webmaster, it is worth noting the following.
- (ref.) — convenient service for checking site positions. All the necessary settings are present, including region, keyword grouping, data import from Metrics/Analytics. On the account after registration you will find 50 rubles. - they are enough to check 100 keywords for a month. You can also enable guest access if you are monitoring a client project.
- - absolutely free image sharing. It is convenient to upload screenshots for subsequent publication on the forum, since the exchanger automatically generates the necessary BB/HTML tags.
- (ref.) - partially free service for checking the competition of requests. After registration and replenishment of the account in the amount of 1 rub., it becomes possible to check 20 requests per day for free. The service is also convenient because it can be integrated into the KeyCollector program.
- — determination of relevant pages according to the specified list of requests. The service takes into account data from both Google and Yandex. Quite convenient if there is no software for such tasks. To check, just enter the site URL and a list of keywords.
- — content relevance check pages for the request. To begin with, you will need to fully crawl the site with the service. This tool differs from the above tool in that it can check the level of relevance of a particular page. After checking, the service displays the degree of compliance in percent, as well as recommendations for improving relevance.
Well, perhaps, I described everything that I consider optimal for work and I often use it myself. Probably every experienced optimizer has his own list of favorite SEO services and tools but not everyone will share. I remember how at one time I collected such information bit by bit on the Web.
I am sure that not every tool you want to use, for example, there are many services for a comprehensive website check, someone prefers PR-CY, someone prefers Megaindex, etc. But remember, as the truth is born in a dispute, so is the real you can find out the state of affairs on your site only after the complex use of many SEO services and even programs. By the way, someday I will try to compile a list of paid and free software for analyzing sites. In the meantime, thank you for your attention, come back often!
Hello everyone 🙂
Every webmaster who wants to increase traffic on their site knows how important SEO is.
However, it is wrong to think that this is something very complex and confusing. - this is not a myth these days, but a reality, thanks to SEO services that even novice webmasters can make friends with.
Services for complex audit are presented here. Among them, in turn, there are two large groups: SEO analysis and PPC analysis.
In the first group, you can find the following SEO tools:
- monitoring the position of the site in search engines for various keys;
- analysis of site competitors with the ability to compare them with the current resource (up to two competitors at the same time);
- a list of pages containing the most keywords, with the number of social shares. networks and size of potential traffic;
- site tree, consisting of a list of site pages and keys by which they are ranked by search engines, indicating positions, number of impressions, frequency, etc.
The second group contains tools for PPC website analytics:
- list of key phrases, i.e. the semantic core of the site, which is used for promotion using contextual advertising (Google AdWords, Yandex.Direct);
- comparison of competitor sites that use the same keywords in their PPC strategies as the current site;
- a list of contextual ads of the analyzed resource indicating the keys by which they are shown;
- landing pages of the site, to which links from advertisements lead.
Also in this block of services there is an interesting tool "Batch analysis", which allows you to make a custom comparison of absolutely arbitrary domains according to the selected parameters in various search engines:
And in this module, as in all other blocks of Serpstat SEO tools, it is possible to view all the previously described information in dynamics, i.e. in the form of graphs with a time scale:
Page Analysis
This section contains tools for SEO analysis of site pages (blog articles, online store products, etc.) and their PPC audit, and not the entire resource, as in the previous paragraph, allowing you to get a complete summary of them for further optimization .
Here you will find the following information:
Also here you will find, perhaps, the most important feature of Serpstat, which I have not seen anywhere else, but which is incredibly useful - a list of missed keywords for a particular page that your competitors have, but you do not.
In Yandex.Metrica and Google Analytics it is possible to see only a list of all the key phrases for which they enter the site. And then you will need to follow the procedure described in the article about: for each key, you need to determine which page it belongs to, see if it is now present in the page content, and if not, then add it.
Serpstat, on the other hand, makes the content optimization process as simple and convenient as possible, providing all the necessary information at once, without any unnecessary manipulations.
Block of tools for SEO analysis of keywords
This module contains the tools you need to effectively compile semantic core.
Inside, it, like the previous one, contains two blocks of tools: SEO analysis and PPC analysis.
All you need to do to use the module is to enter the keyword you are interested in in the main search bar of Serpstat.
As an example, I decided to take the "semantic core" key. As a result, using this module, I received the following information:
1. List of real search queries, containing in one form or another the analyzed key, with their frequency, cost per click (PPC) and the number of results.
This tool also has an interesting filter that allows you to sort data according to certain criteria and in the selected range:
2. A list of similar phrases, for the selection of which Serpstat has developed a unique algorithm. There are keys here, according to which at least two pages are located in the TOP-20, containing also the analyzed key.
For the number of such “joint” pages, the “Link strength” parameter is responsible:
3. A useful SEO tool that allows you to view a list of search engine suggestions associated with the analyzed key that appear when you start typing something in the search box;
4. The list of pages occupying leading positions by the analyzed key with the number of their reposts in social networks. network and predicted traffic volume, as well as competing domains;
5. Various information for PPC specialists: a list of keywords similar to the analyzed one, for which ads are placed; domains that use key variations in promotion; ads themselves with a list of keys and pages to which they lead;
6. List of questions containing the analyzed key, to which users are looking for answers through search engines at the current moment:
7. Top search results for the analyzed key;
8. Summary report with general indicators for each instrument and interesting infographics:
Link analysis module
The "Link Analysis" Serpstat module contains tools for analyzing links to the analyzed resource located on other domains, i.e. to analyze external links.
It will be especially useful this information those who are engaged in their purchase, tk. allows you to evaluate the effectiveness of these measures.
And they, as you know, can affect not only positively your positions in search results, but also negatively, up to a complete ban.
So, what kind of data does the module provide?
1. The list of referring domains indicating the number of links to the analyzed resource, as well as various indicators of the authority of the donor domain (the site on which the links are placed):
Moreover, the last two indicators: Serpstat Page Rank and Serpstat Trust Rank are developed by Serpstat and are unique in their kind.
They display the domain rating depending on the number of pages linking to the domain where the link to the analyzed one is located, and the authority of domains depending on the authority of their donor sites, respectively.
2. SEO analysis of the site pages, links from which lead to the analyzed resource. You can also find here exactly which pages of the analyzed domain they lead to, their status (Follow / Nofollow) and authority indicators for both the recipient page (analyzed resource) and the donor.
Even in this SEO tool, you can view lost links on external resources, i.e. those that, for some reason, disappeared from the search results.
3. Anchors of links located on external resources that lead to the analyzed site.
If you suddenly don’t know what an anchor of a link is - this is the text inside the link, or an inscription designed as a link - it’s more convenient for anyone 🙂
The information on anchors is the same as in the previous tools. Also in this SEO tool there is a nice visualization tool in the form of a cloud.
4. A list of all indexed pages of the site, arranged in descending order by the number of external links.
In general, this module made a special impression on me. It is felt that the Serpstat team worked especially hard on it, even developing indicators that are unique in their kind.
And they, in turn, although they contain a mention of the company in their name, are absolutely objective, and not banal paid ratings.
A group of SEO tools for position monitoring
The most concise of all Serpstat modules in terms of the number of tools (only 3), but in terms of informativeness, everything, as always, is on top 🙂
In general, the main purpose of this block of SEO tools is to analyze the positions of the site for various keys, as well as compare them with those of competitors, which are calculated automatically.
By the way, data collection can even be automated by setting the frequency of monitoring.
The very work with the module begins with the fact that certain settings are required, without which you will not see any information:
Here, in addition to key phrases, you can set up a schedule for monitoring the site, which I already mentioned, as well as access to information for third-party users.
Interestingly, to get a detailed list of keywords with site positions for them and shares of search traffic from your competitors (niche coverage), you just need to specify the required phrases in the module settings - everything else will happen automatically.
And, most importantly, Serpstat’s SEO monitoring of site positions by keys is massive (you can check positions by several keys at the same time), which many services cannot boast of.
For example, xseo.in, which I actively used before getting acquainted with this SEO site audit service.
Its only drawback is that it is quite slow. It took about 10 minutes to collect information on three keys.
A block of tools for SEO website audit
The value of this module for a webmaster can hardly be overestimated, because its presence allows you to significantly save on the services of an SEO specialist.
The first time you launch any module tool, you will be prompted to run an SEO site check. It takes quite a long time, but after its completion you will receive a detailed list of SEO recommendations, the observance of which can seriously increase the position of your site in search results.
Among them are:
- a list of pages containing errors 403, 404, 500 and others;
- problems with meta tags and H1 (their duplication, absence or incorrect sizes);
- redirects and pages closed from indexing (for some reason this item is considered a problem, although many SEOs even recommend closing categories, authors, tags, etc. to distribute the link mass between thematic pages);
- absence or excessive number of links on the pages of the site;
- page loading speed and problems associated with it.
And here it is also possible to generate a report with the results of a website SEO audit - both for individual indicators and for an arbitrary one, adding to it those that you personally need to see.
Serpstat: conclusions after using the SEO analytics service
So, I briefly went through all the main features of Serpstat. Briefly, because with a detailed review of each SEO tool and module, the article would threaten to drag on and become boring.
In general, it is clear that this SEO service takes information from Google and Yandex through their API, and without hiding this fact, as evidenced by the corresponding notes on some pages.
But, if we compare Serpstat with Google and Yandex services, then they have only one thing in common - the sources of information, but Serpstat presents it in a more convenient form, supplementing it with its own unique indicators.
When using the mentioned services, they had to be calculated manually, but Serpstat already has them ready-made - take it and use it 🙂
And you don’t have to constantly jump from the interface of one SEO service to another – Serpstat collects everything in one place, which is incredibly convenient.
In addition to the listed features, in this SEO site analysis service, I was also impressed by the convenient and clear interface: on the page of each tool there is a block with a tooltip that allows you to get brief information about it:
For some tools, where the output of information is presented in the form of a table, when you hover over the column header, the same tooltip appears.
I was pleasantly pleased with the ability to export reports on the work of each SEO tool in various formats: MS Excel, Google Docs, CSV, PDF, TXT and more.
Also, from the interesting features of Serpstat, I discovered that it has its own API, access to which, however, is possible only on paid plans.
A big plus of Serpstat is an analysis of competitors, which can be carried out according to various criteria and touch on all the main points that resources may have in the struggle for visitors 🙂
Of the minuses, I found only that this SEO site analysis service has an absolutely non-adaptive site, although it is already the 21st century in the yard. Although, perhaps this is just a temporary omission, because. It became an independent project relatively recently - in 2015.
And the slow work of some tools caught my eye. For example, on the Site Analysis / Domain Analysis / SEO Analysis / Competitors page, a long list of sites is displayed, which simply freezes the web browser when loading information.
You have to close the tab. I think that not all users after this will have a desire to open it again.
However, this is a private problem that can be easily solved by introducing a banal pagination to load the entire block of information in parts.
The rest of the tools cope with the tasks quickly.
This concludes the review of the SEO site analysis service and PPC audit Serpstat.
If after reading you still have some questions about its capabilities, then I recommend that you familiarize yourself with, which describes in detail the purpose of each module and SEO tool.
Also, you can always ask them in the comments under the article.
Hello friends! The topic of today's article is services SEO optimization. You will get acquainted with ten young services that greatly simplify the life of a modern webmaster. Site and content optimization, position checking and page audit, key grouping and many other useful things that will help automate most of the work on your site. So let's go!
SEO site optimization services
We suggest you familiarize yourself with the rating of online tools that will be useful to all beginners and advanced SEOs. I have collected well-known SEO optimization services that automate most of the time-consuming tasks and allow you to quickly receive all the necessary information about a particular resource.
Checktrust
An SEO service that provides information about your or a competitor's resource. A 100-point scale of this indicates the level of trust that search engines have in your site, which directly affects . As an additional functionality, the site offers the opportunity to work directly with the link exchange, while receiving information about the level of their trust without time and effort.
Seo-reports
A shareware SEO service (there is a free check of one site, then - from 390 to 1990 rubles monthly) provides reports that are generated in automatic mode and provide all the necessary information for . If necessary, users can connect their Yandex Metrica and Google Analytics accounts.
Semrush
A complete set of SEO tools offering work with:
- Content and PR. The ability to collect information about your own brand, audit backlinks, dozens of opportunities for promotion.
- Social networks. Tools for tracking the audience in social networks, checking the involvement of visitors, popular publications, comparison with competitors and other tools.
- SEO tools. Technical audit, competitive intelligence, tracking your own and competitive positions, collecting the semantic core, link analysis, audits and many other tools.
- traffic. The service will allow you to analyze the traffic of competitors, optimize and analyze the advertising strategy, study keywords and creative advertising campaigns.
Text.ru
A relatively young content exchange that combines many useful tools for site owners. The first and most requested site feature: SEO text analysis for , water content, spamming, and . In addition, the exchange offers a full-fledged article store, the ability to order articles from, and much more. Today, this exchange is the most common SEO optimization and text analysis service due to its advanced algorithms.
Semparser
Convenient structuring of semantics, checking texts for the possibility of access to on-demand, generation of technical specifications for copywriters and a wide range of other tools guarantee efficient work With . The first 50 requests are provided free of charge, then - from 18 to 60 kopecks per request.
Pr-cy.ru
An online SEO optimization service that provides a complete technical audit of the site. Allows you to detect critical problems in the HTML code, offer recommendations for improving the site and give advice on further development. Analysis and all additional functions absolutely free. Convenient not only for checking your own site, but also for . The main functions of the service:
- Analysis of site indexing in Yandex and Google;
- Recommendations for optimizing and eliminating critical errors;
- Checking for sanctions in search engines;
- Analysis of social activity and statistics of visits;
- Full server information and other usefulness.
SeoLib
This service tracks growth dynamics, positions in search results, promotion analysis, and much more. It is able to independently evaluate the quality of the site pages, can offer certain keywords and phrases for promotion, and will also provide monitoring of your positions in search engines.
No less useful will be the functions of analyzing commercial queries (the system is able to determine which queries are considered commercial), as well as the ability to search for relevant pages on the site for certain queries.
Adstamer
A young exchange offering in the most popular in social networks. The administration of the service manually filters advertisers and platforms, so the chance of stumbling upon unscrupulous advertisers or publics with bots is zero. Service commission is 10%.
The audience coverage exceeds 429 million people, the total number of sites is more than 12,000. If necessary, the service provides turnkey advertising campaign settings, thereby saving the webmaster's time and guaranteeing the best results.
Kwork
That's all for today, good luck to everyone and see you soon!
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